CHEERIOS

Project Details

This “Living Billboard” was as an active hive that actually produced real honey for a special edition box of Honey Nut Cheerios. Managed by a local Florida beekeeper, with help from over 500,000 hard-working bees, this billboard turned into a beehive to show what Cheerios are made of.

Read about it on Ad Age or General Mills or Creativity. Even Buzzfeed was into it.

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  • Client: General Mills, Honey Nut Cheerios
  • CD: Johnnie Ingram
  • CW: Brad Soulas

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