HALLOWCLEAN

Project Details

A few days leading up to Halloween, we decided to haunt all of Tide’s exisiting content. So we collaborated with our good friends at Beast Editorial and went “Blair Witch” on our content. We called it, #Hallowclean.

We also spooked all social media and had last-minute DIY #Hallowclean costume suggestions on Twitter.

  • Client: P&G/Tide
  • Role: Concept, Art Direction
  • Director:  Matt Smukler, Community Films
  • Editorial: Beast
  • Creative Director: Laura Mulloy
  • ACD: Michael Sullivan
  • Copywriter: Matt Vitou

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