LAUNDRY LIMBO

Project Details

We’re all wishing there are more hours in a day. Especially when it comes to laundry. This launch spot depicts the frustration of waiting and the wonders of the new formula designed for these fancy schmancy high efficiency machines.

  • Client: P&G, Tide
  • Role: Concept, Art Direction
  • Director: Daniel Strange
  • Creative Director: Paul Bichler
  • ACD: Michael Sullivan
  • Copywriter: Matt Vitou

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