TIDE PODS

Project Details

Tide Pods were designed to make your clothes really pop. So we created an optical illusion using the actual Pod form that pops off the page.

Is it spinning yet?

This print earned a Merit featured in the 2014 Graphis Advertising Annual.

  • Client: P&G/Tide
  • Role: Concept, Art Direction
  • Illustrator:  Bernstein & Andriulli
  • Creative Director: Daniela Vojta & Susan Young
  • Copywriter: Matt Vitou

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