now or never

Project Details

When ESPN wanted to shoot promos for their new late night show, Now or Never, we knew we had to really sell the personalities of hosts, Steve Covino, Rich Davis, and Janelle Rodriguez.

Our plan was simple. Let’s not give them any scripts. After all, their show is all about these guys candidly chatting about all things sports and pop culture. So, 100% of what we captured was random and off the cuff. We kept rolling and didn’t tell them when we actually cut, which made for some interesting content.

  • Client: ESPN
  • Role: ACD
  • CD: Jamie Overkamp
  • Writer: Mike Giblin
  • Director: Jake Hurwitz, ArtClass