POP OF GENTLE


Project Details

This print joined the awesome series of Tide Pods “pop” prints.

We also ran this print with the TV to launch this new product for Tide.

  • Client: P&G/Tide
  • Role: Concept, Art Direction
  • Photographer:  JUCO
  • Director:  The Butlers, Framestore
  • Creative Director: Laura Mulloy
  • Copywriter: Matt Vitou

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