super bowl

Project Details

Sometimes stain mishaps are so good you want to keep them forever.

Both Stain Saver and Miracle Stain were created for Super Bowl XLVII. They were featured in The New York Times, AdWeek, and Creativity to name a few. The team also accepted USA Today’s No. 2 rank in the Super Bowl Ad Meter. Not too bad.

  • Client: P&G/Tide
  • Creative Director: Daniela Vojta & Susan Young
  • Copywriter: Luke Behrends, Will Binder
  • Art Director: Keiji Ando, Jared White