this is sportscenter

Project Details

So, I had the honor to write for the iconic This is SportsCenter campaign, which if you didn’t already know is a series of comical television commercials run by ESPN to promote their SportsCenter sports news show that debuted in 1995 (thanks, Wikipedia).

In this particular spot, soccer legend and leading goal scorer Zlatan Ibrahimovic, business as usual, partakes in a meeting until the Oregon Duck comes in and upsets the room.

  • Client: ESPN
  • Role: ACD
  • GCD: Jay Marrotte
  • CD: Jamie Overkamp
  • Writer: Justin Swiderski